MS spends $400 million "promoting" the Surface during NFL games

[Webdevguy]

Except sports commentators call it the iPad... :gasp:
http://www.theverge.com/2014/9/8/612...d-as-ipad-like

[pcuser42]

I knew sports brought out the less intelligent

[Webdevguy]

I knew sports brought out the less intelligent

In this case it's the promoters.

[R2x1]

Less is more
Apple and M$ have more or less the same morals and ethics. Neither uses even that little shred much.

[Webdevguy]

Less is more
Apple and M$ have more or less the same morals and ethics. Neither uses even that little shred much.

That view is fairly inaccurate. As it is in this case, MS is busy playing an expensive form of catchup since they regularly get beaten to the punch by Apple (since about 2003) . This situation is another example of what happens when you try and promote your come from behind product when the market leader has already captured public mind share with their product.

Dodgy business morals and ethics were certainly the case back in the late 80's and 90's, now days success is determined by your ability to convince the public (as opposed to the IT dept) to buy your latest wonder gadget - irrespective of whether you are Google, Samsung, Apple, Amazon, Dell..... or who ever.

If it wasn't for marketing in some form we would all be trying guess our way through products in brown paper bags with no labels or descriptions lined up on boring supermaket shelves.

[pcuser42]

Oh no, he took on R2x1, prepare for the sarcasm to come flowing your way

[Webdevguy]

Oh no, he took on R2x1, prepare for the sarcasm to come flowing your way

Hey I couldn't resist, but for sanities sake I think I'll leave it at that

[R2x1]

Whatever turns you on in the privacy of your own home

[Webdevguy]

Whatever turns you on in the privacy of your own home

Usually my fiance


just sayin..

[gary67]

That view is fairly inaccurate. As it is in this case, MS is busy playing an expensive form of catchup since they regularly get beaten to the punch by Apple (since about 2003) . This situation is another example of what happens when you try and promote your come from behind product when the market leader has already captured public mind share with their product.

Dodgy business morals and ethics were certainly the case back in the late 80's and 90's, now days success is determined by your ability to convince the public (as opposed to the IT dept) to buy your latest wonder gadget - irrespective of whether you are Google, Samsung, Apple, Amazon, Dell..... or who ever.

If it wasn't for marketing in some form we would all be trying guess our way through products in brown paper bags with no labels or descriptions lined up on boring supermaket shelves.

Apple have been playing catchup with Android for a very long time. Things the iPhone are getting now Android already has