View Full Version : Imag closure - pres release from IDG

15-10-2002, 12:15 PM

iMag's last issue November

iMag, published by IDG Communications, will cease publication after its November issue. iMag debuted a little under two years ago and has grown strongly, garnering a number of publishing awards and amassing a loyal following of some 91,000 readers* in the process.

The decision to close iMag arose from IDG's regular review of its ongoing development projects and opportunities. In this review iMag proved to have less growth potential compared with other development projects.

"iMag has done very well in a difficult market space," says publisher Bob Pinchin. "However its potential has proved to be limited in the finite New Zealand market, compared to the opportunities presented by a number of other new projects we have underway.

"Overseas, many internet-focused titles, including the high profile Yahoo Internet Life, have closed and the rest are struggling. We see no difference here. The advertising market is just not strong enough to sustain an internet focused print publication in the long term."

New developments under way from IDG include the recently launched WAM (Wireless and Mobile computing) publication, >>FFWD magazine and Biotech Unlimited magazine (both scheduled to launch next month), ICE Expo (scheduled to run in May next year) and The Absolute Beginner's Guide to Buying a PC (scheduled publication date November).

"And we're pursuing two more publishing opportunities, which we'll be unveiling in the New Year," says Pinchin.

"We have been successful in growing strongly in New Zealand over the last fifteen years through being constantly watchful of changes and trends in the market. We're always evaluating the performance of our publications to ensure that our efforts are directed towards delivering the best products for our audiences," says Pinchin.

"In iMag's case we realised that if we could not justify putting the effort into delivering a top class product it would be better to focus on areas where the information need and audience are more defined, so a more tightly focused information product can be delivered."

He says this gives IDG opportunity to better utilise staff who have specialist expertise in key areas of content and design.

"Inevitably we'll disappoint thousands of people who regularly chose iMag as their favourite internet magazine. Rather than giving them a product that we don't feel hits the high notes, we will be offering readers a special one-off subscription deal, and subscribers a special upgrade subscription at no extra charge, to the top rated PC World, in which they'll find many features they enjoyed in iMag plus a wealth of other great content."

The last issue of iMag goes on sale October 21.

-ends -

For further information please contact:
Bob Pinchin
Managing Director
IDG Communications Ltd
Ph 302 8756/021 223 8506

15-10-2002, 03:00 PM
Oh well,I suppose we still have NETGUIDE!!


15-10-2002, 03:03 PM
My better gets netguide, and sometimes gets IMAG, i get IMAG..
looks like i'll be moving on to PCworld now..
Does it have a CD?

Neil McC
15-10-2002, 05:19 PM
Hi Clueless,(why do you guys keep changing your names?)
PC World does have a cd as well.Was just thinking about not renewing IMag sub. It's a quick read for me,not enough in it.And I've just sent a cheque for PC World instead of buying it from the store!

15-10-2002, 05:32 PM
Hi Neil,

>(why do you guys keep changing your names?)
I have/had my reasons.
i'll change to something else when i done my next thousand! Hopefully by then i'll know my way around my Linux box enough to be "not entirely clueless" or something.........

Good to hear my new favourate computer mag has a CD. I look forward to seeing what its like.

15-10-2002, 05:49 PM
arghhhh, i had a reply but couldn't post it before ]:)

hmmmm I thought you would be an avid PC World reader Clueless. Didn't think you would've been from the iMag side of things ?:)

hmmm I liked iMag (specially Geoff Palmer's columns). Though I spose now I can by more Vanilla Coke :D (hmmm maybe it'll be Pepsi Blue once I try that ;))

But then again there will be new mags produced by IDG

Graham Petrie
15-10-2002, 06:45 PM
My PC World sub is about to expire - maybe I should buy a copy of iMAg to take advantage of the subscription offer?? How good is it - anyone know??

PCWorld kicjs ass - if I do say so.

Excellent magazine (Even better than my old fav NZ Performance Car, I would have to say - shhhh!)


Susan B
15-10-2002, 08:14 PM
>>> New developments under way from IDG include ..... and The Absolute Beginner's Guide to Buying a PC (scheduled publication date November).

It's good to hear that another one is coming out. The first one published was my Bible when I bought my first PC. Chris K, Bruce and the other guy (haven't got the book on hand right now & can't quite remember his name - was it Chris Barton??) made an excellent job of explaining the jargon in plain English, complete with the laid-back style that I enjoy. Those guys are personally responsible for my addiction! :D

If the next book is as good as that one, it's bound to be a sellout.

15-10-2002, 08:37 PM
Yep Chris Barton would be the one.

"A New Zealand PC world special publication."
"Editor, Chris Barton ; assistant editor, Bruce Buckman ; writer, Chris Keall"

Hmmm CK writing not editing.

15-10-2002, 08:37 PM
I always liked iMag and so did all my friends. What a pity that we have to say goodbye. I always looked forward to reading it each month and i thought that it was excellent. It was always an excellent read especially cos' I am here there and everywhere usually and don't have that much time. My computer is set up exactly how I want it and that is the way that it is going to stay. PC World I have brought but the focus is on everything where iMag was just the internet and that is what I wanted. Goodbye friend


16-10-2002, 08:37 AM
I never bought iMag cos I thought it was for Apple users :^O


ps Vanilla Coke is niiiiice... tastes like when we used to put icecream in with coke..

16-10-2002, 08:48 AM
Sorry - can't bring myself to buy Vanilla Coke, since it reminds me of Vanilla Ice (http://deadman.co.nz/images/ice_pratt.jpg) (ugh! shivers ....)

Susan B
16-10-2002, 09:14 AM
I absolutely detest coke but after JM was raving about the vanilla coke I decided to buy some and have a sip.

Big mistake.

Now I have to hide a few bottles and have sneaky swigs when no one is looking so that I don't have to share any. It is absolutely YUMMY!!!!
runs off to fill up glass again while everyone is at school
Bruce: it's probably best that vanilla coke reminds you of That (yuk!) as the addiction will be bad for you anyway. Then again, it might be cheaper than cappuccinos if you don't drink too much of it. ;-)

16-10-2002, 12:41 PM
hmmmm now that I think about. It's two things that's annoyed me this week. iMag closing and SearchNOW closing.

Oh well bring on the new projects :D

Off Topic: Caffeinated Beverages

Yeah it certainly is nice. Though some people don't like it.

It must definitely be selling more than Cherry Coke did though. I loved that drink :D

Pepsi Blue is out but I haven't tried it yet.

16-10-2002, 01:49 PM
I heard that cherry Coke was gonna make a comeback

16-10-2002, 02:37 PM
One word:

16-10-2002, 02:38 PM
> One word:
> Bundaberg!

No, Orbitz (http://www.lanceandeskimo.com/chefelf/bev_orbitz.shtml). mmmm... chewy gelatinous balls

Nigel Thomson
16-10-2002, 08:48 PM
Well i am disappointed to see imag going, does this mean PCWorld will expand its Internet side a wee bit and it will be interesting to see if NetGuide does keep its CD on the cover up now that it has no rival.

and as to the discussion on soft drinks I have to say

1) Irn Bru (Can't seem to get it anywhere but Dunedin and a tad to far to cycle to)
2) Bundaberg Ginger Beer (not the diet version)
3) Vanilla Coke

so long to a good little read. :_|

16-10-2002, 08:49 PM
Actually, I'm a Phoenix Cola man myself.

16-10-2002, 08:54 PM
I've been meaning ro try that Phoenix Cola again. What's the caffeine level in it?

Nigel Thomson
16-10-2002, 08:54 PM
Hello Bruce
Is there an index on this website for the articles that have appeared in PCWorld, as I don't seem to be able to find one.
Can't say that I have ever tried Phoenix Cola, I only ever saw it when I was up north.

16-10-2002, 09:22 PM
There isn't an index on pcworld.co.nz, butif it's there a search should find it. What was the article?

mark c
17-10-2002, 11:41 AM
Geoff Palmer has a column in PC World. Excellent, though I prefer his commentaries and features rather than the coding tutorials. He should do both.

I subscibe to PC World, highly recommended and comes with a free T-shirt if you promote it here at Press F1.

LOL mark c

17-10-2002, 06:42 PM
Well I tried Pepsi Blue today.

I do not recommend this drink at all. I'm not quite sure what it reminds me of yet.

They call it "cola" but I always thought that "cola" was a flavour. This has no "cola" like taste about it at all. It's just a blue flavourless liquid.

18-10-2002, 11:26 AM
cherry coke = draincleaner