View Full Version : As far As I Can Tell - This Must Be One Of Those Cheap Acts Of Charity

15-01-2010, 02:12 PM
............................by the US:

Texting makes quake aid frictionless: We've seen mobile technology bringing us news from disaster sites faster than ever via services like Twitter and Flickr, and now with the devastating earthquake in Haiti, we're seeing its growing ability to tap the digitally enhanced twitch response of the masses by letting people donate aid instantly and painlessly.

Tuesday night, the Red Cross and the U.S. State Department launched a campaign through a company called mGive letting customers of major U.S. wireless carriers contribute $10 to quake relief efforts simply by texting the word "Haiti" to the number 90999, with the donation charged to the phone bill. By Wednesday evening, more than $2 million had come in, and by this morning, (Thursday, Jan 14th US time/date) according to Secretary of State Hillary Clinton, the texted donations had reached $3 million.

Haitian musician Wyclef Jean spread the word over Twitter on Wednesday about a similar effort mounted by his Yele Haiti charity donate $5 by texting "Yele" to the number 501501 bringing another crush of contributions.

"Today is a huge day for mobile giving," said Tony Aiello, CEO of mGive on Wednesday. "We are experiencing a tipping point. ... Mobile giving is currently outpacing the early days of online giving."

In it's normal fund-raising campaigns, the company charges non-profits a sliding-scale licensing fee for its software platform, but it's waiving that in the earthquake drive.

It's also taking steps to shorten the usual turnaround time for getting the donated money to the recipients. "Catastrophic fund-raising is different from the everyday fund-raising that we help facilitate," Aiello said. "This is a huge tragedy, and we simply hope to help provide relief."

Meanwhile, to help the rest of the world grasp the scope of the destruction, Google Earth has added a fresh layer of satellite imagery of Haiti taken Wednesday morning, allowing before-and-after comparisons of the landscape.

It's available for viewing on Google's special crisis response page.

Yup - the US is a bunch of tight-fisted, cheap-a$$ed people who don't care about anybody!