View Full Version : Gatorade (PepsiCo) Drops Tiger Woods Sponsorship

10-12-2009, 06:53 AM
And so it begins. (http://news.bbc.co.uk/2/hi/business/8403418.stm)

Soft drink brand Gatorade says it is to drop a Tiger Woods-endorsed product but said it was not related to revelations about the golfer's private life.

PepsiCo-owned Gatorade said the decision to axe the Tiger Focus drink was made a few months ago.

Since the 14-times major winner crashed his car on 27 November, many women have claimed to have had affairs with Woods.

There are also reports that adverts featuring Woods have vanished from US prime-time broadcast and cable TV.

We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010 ~ PepsiCo statement
According to data from US media research firm Nielsen, the last prime-time advert featuring the 33-year-old golfer was a 30-second Gillette item on 29 November.

Another quote said: "Gatorade's website describes Gatorade Tiger Focus to be a drink "designed with athletes in mind, helping them to be as mentally tough as they are physically" - and I wonder just what they consider to be athletic in nature.

10-12-2009, 08:17 AM
He could drop ALL his sponsership deals aand still be fine. He is a billionare isn't he?

10-12-2009, 09:10 AM
He could drop ALL his sponsership deals aand still be fine. He is a billionare isn't he?
Yeah. World's first billionaire athelete.

Tiger tiger burning bright
A continuous downfall is insight

(Thanks William)

10-12-2009, 09:20 AM
Actually his fortune lies in FUTURES and earnings from contractual sponsorships. There are escape causes for "untoward behavior and acts of civil disobedience" that will nullify those contracts - you can bet the attorneys are looking deeply into the loopholes of that too.

He isn't really living hand-to-mouth, but this will put a crease in his knickers (and his 401K and retirement plans especially if she gets 50% of it all!

BTW: She will!

10-12-2009, 09:50 AM
It's only the start of the end for Tiger Woods.

10-12-2009, 10:05 AM
Everything comes to an end,so nothing new there.:sleep

10-12-2009, 10:24 AM
Now I realise why my golf’s so poor.

Wrong training schedule and a bit late to change it. :(